Basic Website Design Elements Every Business Should Have
Are you thinking of building a new website for your brand? Whether you are managing a small business or a huge corporation, you need a website to grow your business. Here are some of the elements that you can incorporate in making a custom website design that will make your website individualized.
- Navigation Bar
A navigation bar helps users move around the website. Make sure to incorporate a simple design—no overwhelming options. Also, it should take a lot space.
A big header photo can make or break a good impression. This is one of the very first things users will see once they land on your website. Others would consider sliders, instead of a header image. Whatever element you choose to incorporate, it shouldn’t distract people from the call to action or primary content of your page.
Your call to action is one of the most crucial components in your website. Use it to your advantage by telling them what you want them to do. Encourage them to finalize their purchase. Lead them to more products and services information. Your CTA should be in bold font, and stand out from the rest of the other content.
If you want to focus on the overall texture and hierarchy of your website, fonts are a good starting point. The right typeface can enhance your website’s design. Are you having a hard time choosing the right font? Make sure to use only two to three fonts in your pages. This is one of the most basic design principles you should follow. If not, your website would become cluttered and disorganized.
- Contact Forms
Each website should have a contact page. If you think your company doesn’t need a website, include another kind of form such as a “book a trip” or “free quote.” These forms should have simple fonts and colors, and short fields.
- White Space
Not every corner of your website requires content. Allow your pages to stand out and breathe using white space. This is a web design tactic that is utilized by many brands. It improves readability and user experience. Why not use this to your advantage? Negative spaces can make your website look professional and elegant.