How to Create a Record Label Website
Having your own website is vital for marketing yourself, promoting your artists, and building a solid internet presence.
To make things simpler, we’ve put up a detailed guide to creating your own online platform.
Buy a Domain
First, you’ll need to get the ideal domain name.
A domain is simple to buy. Simply go to a respected domain registrar like GoDaddy or 1&1 and search for the domain name you want to use.
Hopefully, your record label’s name will be for sale. If not, you’ll need to either contact the existing owner and ask to buy the domain, which may be expensive, or find another domain name that fits your branding.
Create a Site
When it comes to building your label’s website, you have alternatives.
You might want to employ a Malaysian web design service to meet with you and discuss your ideas.
Use a free provider like WordPress to construct a website. Sign up for WordPress and start building your website with simple tools. You don’t need to be a developer to use WordPress and understand it fast.
You may also get WordPress themes to give your site a clean, professional design. There are thousands of themes available on sites like Theme Forest and WordPress.org.
Make a Homepage
Now that you know the essentials, it’s time to design your website. Of course, the home page is ideal.
Keep your homepage basic yet appealing, with a prominent main menu leading to other pages on your site (which we’ll cover momentarily).
Make sure your homepage has a big banner promoting your current release, forthcoming tour, new music video, etc.
Remember to put a sign-up form on your homepage. Music email marketing is still one of the most effective promotional methods for labels and artists.
Showcase Your Artists
Of course, showcasing your artists is vital. So make a section on your site for your label’s roster.
This section of your site will seem vary based on how many artists you presently represent. You may use a grid to display a large number of artists or bands. If you just have a few signatures, utilise one or two columns.
Include brief biographies, press pictures, and links to their music and videos for each of your artists. You may even create a subpage for each artist.
Set Up a Store
Do you have anything to sell? Merchandise? Vinyl? Concert tickets? Why not sell them online?
Set up a few goods to start selling on your site. Often, you’ll require an SSL certificate to establish your reliability. Then you may start selling your items by using a WordPress e-commerce plugin.
A calendar of events keeps visitors informed of upcoming releases, from performances and tours to release dates and pre-order availability.
You may want to actively seek out new artists to sign, but having a submission button on your website allows fresh talent to reach you directly. You could find a hidden treasure!
Embed a Google Form on a website page to receive entries from the wider public.
Add About, Contact & Social Pages
Your site must include information about your label, contact information, and social media connections.
You pick where to put this information. Feature social media on your site, while your ‘about’ and ‘contact’ information may be on other pages or on the homepage. Your call.