Key developments in the growth of mobile apps in 2020
Technology is rapidly growing and progressing. Things we never thought there would be are now part of our daily lives. Technology is evolving exponentially from the invention of home computers, smart phones, and now the rise of AI machines. Mobile technology is one of the fields of innovation that is rising as fast as possible. As of February 2019, more than 80 percent of Americans own a smartphone and the technology world has changed with an increase in the number of users. Large and small businesses are looking for new developments on the mobile platform. To be fast, simple and painless, the customer experience is being greatly improved. It adds to the current mobile tec convenience
New trends will arise as the medium of choice moves to mobile and app developer in a big way. The mobile industry will be rolling out many new improvements over the next two years. Here are a few we’re hoping to see by 2020.
More Proactive Applications
Artificial Intelligence can sound like a far-fetched idea, but throughout mobile apps the technology is already in use. AI helps consumers in a matter of seconds to get what they want, all thanks to smart machines. AI works to make the customer experience as smooth as possible from the minute most apps are opened. A good example of AI in action is when a message like LinkedIn is sent to an app. Once the message is transferred, a variety of ways to click and read the message are given to the recipient. An AI recommends things to write based on the context of the first message when the user goes to type a reply. These suggested sentences are designed to make it possible for the user to click an auto-generated response without typing anything. These generated responses are usually well written and related to the initial message; due to AI, this is completely possible.
This helpful feature contributes only to the amount of support we get every day from devices. More successful AI-assisted apps are going to run quicker, easier, and offer more than ever before. Your phone will get to know you better and use it to improve your experience.
Google has been working on first mobile indexing for a while now to make websites more user-friendly. Seeing that much of the market has switched away from home desktops to mobile phones, Google is taking steps to ensure that mobile friendly websites rank higher in their eyes. Google will monitor websites and determine how they rank according to the criteria of Google, which now prioritizes friendly mobile websites. This means features such as easy-to-use buttons, fast loading, proper mobile user-friendly formatting, and other aspects will lead to higher ranking of websites. To boost the ranking of your website on mobile, you will need a mobile site of different quality than yours website’s ranking on mobile, you will need to have a quality mobile site that is different than your desktop site.
Personalized Mobile Experiences
Companies are pouring resources in the same vein as the previous point to improve the overall mobile experience for the customer. These improvements include customizing customer experiences. Customers can choose which method of communication they prefer so they can only be approached by the company through that channel. Companies will also view items for sale to customers based on their results. A California customer is unlikely to be shown heavy winter gear while someone living in Alaska is unlikely to be shown attire to the beach. This ensures that the products shown to consumers are more important to them personally.
Voice Search and Command
Voice search is one of the biggest and newest developments in a boom. Voice quest as a retail segment is expected to increase to $40 trillion by 2022. It will not be long before our most complicated commands can be answered with ease by Siri, Alexa, and other virtual assistants. We will emerge from the other side of the uncanny valley as the sophistication of voice recognition increases. A complete communication with virtual assistants is not currently possible, but this will change in the future. Through the Amazon Alexa, you can already order products from Amazon, so it’s not unfathomable that voice commands are normal.
Customer service is of tremendous importance. Customers want their problems to be resolved quickly, but it’s not always possible. Emails, phones, and human-personed chats all take and operate employees. It means that queues will stack up and leave customers waiting to be served in their turn. AI can overcome this, though. AI chatbots will help customers with their questions every day of the week, as they don’t need any human employee to work. Customers are happy to provide service quickly and staff are delighted not to have long queues.