The Art of UX Storytelling: How to Create Your Brand Story Online
Marketers are always telling their brand stories online. People only buy from businesses they are invested in, and at this age, more purchases are taking place online. If you want to improve your website’s user experience, then you should portray your brand’s story well.
Some user research approaches can help you understand your visitors more.
Why storytelling is crucial for you website’s user experience?
Storytelling is effective because it allows readers to connect their personal experiences with that of the writer. If you implement good storytelling in your website, your users will become even more invested in your offerings. Why? It gives them emotional responses. Whether you or your website developer are developing a social post, website or app, ask yourself first—“how can I tell a compelling story?”
How to Build Your Brand Story Through Different User Research Methods
- Utilize UX research to connect with the life of your readers and customers—they are the main characters.
Once you start to incorporate your brand’s story to your website, you should connect with your target market’s current lives and situation.
- Use different personas during the UX process.
Whether you are working with a freelance consultant, or an internal team, one of the very first steps you should take is persona development. Learn more about your target customers and readers. Take note of their basic demographics, from location and gender.
- Utilize UX copies to address the issues your audience is experiencing.
When incorporating your brand’s story to life on your web pages, align your website with the challenges people face every day. What are the problems you want to address? How can your service or product solve your target market’s issues? This is your story’s plot.
- Utilize user experience research to identify the location and time of your users.
Each story should have a setting. Through focus and user testing groups, you can understand where and when users need your offerings. Contemplate on what kind of brand story you are determined to tell, and how to communicate it.
- UX research can help you communicate your amazing brand’s story.
Learn more about your target market, and their behavior around websites. That way, you can craft relevant stories for them. Turn your potential customers to loyal buyers.